1. Name
First, consider a name for the blog. A unique name that will not only stand out but describes the business venture. Maintain simplicity so customers easily remember the URL but distinct enough to position itself within the marketplace.
2. Hosting
Create an account on www.wordpress.com. Then purchase an outside web host. This is the method to create a unique URL that follows standard web page naming. Advanced features such as custom programming and database support are available on web hosts. Www.godaddy.com is a good place to purchase a domain.
3. Theme
A reason why Wordpress has become so popular is the flexibility it allows. A professional design is easy to create. Custom logos, messages and artistic elements can enhance the look of the site. Custom tools and applications added to the blog provide more functionality for the user.
4. Maintenance
Never make changes to a live blog site. Sudden changes can be distracting to users. Instead, create a working copy on a local computer. This can be used to tweak and test different features. Transfer the working files to the live site with a ftp application. Www.cuteftp.com is an easy to use program
5. Settings
Determining how much user interaction will be allowed. Customer opinions can add value to the site. Be aware that some users may post inappropriate content. A policy should be communicated to the users regarding the type of content allowed. These rules will allow banning malicious users.
6. Privacy Policy
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