If you’re a small business owner, you may have taken the plunge and put up a website. Unless you’re selling direct from the site, the chances are good that nothing much has changed on the site since it first went up.
That’s not good because search engines like Google reward dynamic websites—that is, when they see fresh content on a consistent basis they will send more potential customers to you. Static websites just don’t cut it. The problem with a regular website is you probably need to pay a webmaster to make changes. It takes too much time and money, so you don’t bother.
Here is some good news: You can make changes and consistently add fresh content to your site simply by adding a blog. Every small business should have a blog as the centerpiece of its social media program. A blog is a content management system that gives you tremendous flexibility. You might consider using WordPress, which provides you a free blog template, or, for under $100, you can buy a more flexible blog template from a company like iThemes. You can insert and delete copy, add videos, images, and podcasts that promote your company and your products and services. You yourself can do this without hiring outside help.
A blog can contain all the information you had on your old website, but you can easily make changes with updates about your company. From your blog, you can feed important information directly to Facebook, Twitter, LinkedIn, and many other social media sites where your customers are forming communities. Post an article, and it is immediately "pinged" to sites of your choice with a link back to your blog.
Jeannette Paladino
Writer-in-Chief
Write Speak Sell
New York City
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